SMDgroup created a business identity and website. The process began with preliminary discussions, followed by detailed comprehensives to dilineate the look, direction and design. The goal was to create a functional, user friendly website with easy navigation, blogging and video capabilities.  The new content managment site allowed for organic search engine optimization, integrated social media and marketing, as well as quick administrative editing and updating. Once the branding was determined, printed materials were developed to support the design guidelines.  The project included interfacing with the client and print management. Future marketing initiatives would include a comprehensive database for targeted e-marketing and direct mail campaigns. 

Results:
SEO optimization now populates the website with higher rankings . We achieved this goal with rich content updaing, and adding new links to index new pages. The business identity campaign has also been highly received with superlatives from industry professionals, businesses and colleages. Increased visibility was achieved. Deliverables met and exceeded expectations. Project was on time and within budget.

Website Design and Development
e-Marketing

Logo Design and Branding
Corporate Visual Identity
Letterhead, Stationary, Business Cards

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