Appeals and Motions, llc

SMDgroup was responsible for the creative development of the company's brand identity, including collateral, business cards and professional website. Preliminary comps determined the look, direction and design. Once the branding was agreed upon, printed materials were developed adhering to the design guidelines. SMDgroup interfaced with the client regarding the print management and production of final marketing materials. A dynamic integrated professional brand resulted, while maintaining the integrity and visual identity of all the related business components. During this first phase, a content management site was designed and launched along with a few hours of client blog and marketing training.  Marketing initiatives were discussed to support e-marketing and supporting organic search engine optimization while utilizing social media more effectively.

Results:
The business identity campaign was received with superlatives from industry professionals, businesses and colleages. The redesign supported the website, organic Search Engine Optimization as well as higher SEO rankings . We achieved this goal with rich content updaing, while adding new links to index new pages. 
Increased visibility was achieved and and deliverables met and exceeded expectations. Project was on time and within budget.
 

Logo Design
Corporate Business Identity
Collateral

Website Design and Development
e-Marketing