SMDgroup was asked by J-STAR Research, Inc. a contract chemistry organization and provider of process research for the pharmaceutical and biotechnology industries to help with their advertising and new website design and development. Working closely with Dr. Andrew Thompson, formerly of Merck Research Laboratories, SMDgroup understood their needs and objectives. Most importantly, they wanted to highlight their expert team of scientists and professionals while redesigning a relevant and aesthetically beautiful site.The company's goal was to emphasize their fully equipped laboratory. At the same time they wanted to also bring awareness to core industries of their own in-house library.  SMDgroup worked closely with their scientists and internal marketing team to craft the technically detailed content and navigation, along with the dynamic design of their new website. The overall message, content and design was to support and reinforce their services available to the biotech and pharma industries they serve. Brand recognition was key to future positioning, along with accurate and timely relevance for this newly developing organization.

NJ SSI, housed at Rutgers University was established to imporove mathematics, science and technology education for the New Jersey Core Curriculum Content Standards and all New Jersey students. Funded with grants from the State of New Jersey and the National Science Foundation, they had contracted with SMDgroup.  They recognized a need for a new marketing initiative to update and improve their dated materials. Recognition played a key role to future positioning. SMDgroup worked closely with the lead developer to deliver a streamlined marketing campaign within their timeframe and grant cycle. Our new design standards enhanced their messaging to their targeted audience, while reinforcing the positioning that had already been established. We worked with the organization to deliver several marketing campaigns during the past several years.

Results:
SMDgroup was able to deliver creative and fresh updated materials for both clients while deliverables met tight budget restraints and timelines.

Adveritising
Marketing Strategy and Planning
Educational Marketing/Sales Kits
Brochures
Direct Mail
Conference Educational Materials

Website Design and Development