Conference and Event Branding, Marketing Materials, Institutional Visual Identity,Posters, Direct Mail, Advertising, e-marketing blasts, e-newsletters, Educational booklets, Program Guides, Conference Programs, Website BannersConference and Event Branding, Marketing Materials, Posters, Institutional Visual Identity,Direct Mail, Advertising, e-marketing blasts, e-newsletters, Educational booklets, Program Guides, Conference Programs, Website BannersConference and Event Print and Website Design, Posters, Multimedia Branding, Marketing Materials, Direct Mail, Advertising, e-marketing blasts, e-newsletters, Educational booklets, Program Guides, Conference Programs, Website Banners, Institutional Visual IdentityConference Programs, Convention Guides, Event Branding, Advertising, Posters, Marketing Materials, Direct Mail, e-marketing blasts, e-newsletters, Print and Website Design, Website Banners, Educational Books, Institutional Visual IdentityEvent Print and Website Design, Posters, Multimedia Branding, Marketing Materials, Direct Mail, Advertising, e-marketing blasts, e-newsletters, Educational booklets, Program Guides, Conference Programs, Website Banners, Institutional Visual Identity, Conference Programs, Convention Guides, Marketing Materials, Institutional Visual Identity,Posters, Direct Mail, Advertising, e-marketing blasts, e-newsletters, Educational booklets, Program Guides, Conference Programs, Website Banners, Conference and Event Branding,

Organization Development Network

SMDgroup worked with OD Network, an international professional association of practitioners to develop their conference and event materials. The OD Network's Annual Conferences consisted of educational seminars for the theoretical and practical development of the OD discipline. The marketing strategy was developed to support and target new and existing membership. The branded campaigns were designed to highlight their locations, venues and keynote speakers. The conference materials included direct mail, conference and program guides, advertising for their educational publications, and integrated branded flash banners and new website headers to maintain a consistent identity for their yearly conferences. 

Results:
Promoting and populating their website with branded banner ads and support for the OD community was instrumental in bringing awareness to the corporate and solo practitioners. Membership increased from the previous years, while deliverables supported their educational conferences with dynamic and attention grabbing materials.

Event and Conference Branding
Booklets and Catalogs
Direct Mail
Collateral
Advertising
Educational Materials

Website Design
Flash Banners
e-Marketing Blasts
e-Newsletters
 

Conference and Event Branding, Marketing Materials, Institutional Visual Identity,Posters, Direct Mail, Advertising, e-marketing blasts, e-newsletters, Educational booklets, Program Guides, Conference Programs, Website Banners
Conference and Event Branding, Marketing Materials, Posters, Institutional Visual Identity,Direct Mail, Advertising, e-marketing blasts, e-newsletters, Educational booklets, Program Guides, Conference Programs, Website Banners
Conference and Event Print and Website Design, Posters, Multimedia Branding, Marketing Materials, Direct Mail, Advertising, e-marketing blasts, e-newsletters, Educational booklets, Program Guides, Conference Programs, Website Banners, Institutional Visual Identity
Conference Programs, Convention Guides, Event Branding, Advertising, Posters, Marketing Materials, Direct Mail, e-marketing blasts, e-newsletters, Print and Website Design, Website Banners, Educational Books, Institutional Visual Identity
Event Print and Website Design, Posters, Multimedia Branding, Marketing Materials, Direct Mail, Advertising, e-marketing blasts, e-newsletters, Educational booklets, Program Guides, Conference Programs, Website Banners, Institutional Visual Identity, Conference Programs, Convention Guides,
Marketing Materials, Institutional Visual Identity,Posters, Direct Mail, Advertising, e-marketing blasts, e-newsletters, Educational booklets, Program Guides, Conference Programs, Website Banners, Conference and Event Branding,