Weill Medical College of Cornell University...CCTU

Cornell Clinical Trials Unit - contracted with SMDgroup to design their marketing and conference materials, as well as the new CCTU site design. We have worked closely with the CCTU dep't including their director, physicians and clinicians to develop their brand identity as well as produce their annual fall and spring conference marketing, print and multi media materials.  During the past 8 years we have supplied in-house brand templates, direct mail campaigns and produced similar conference design support for Pfizer Inc. along with NY/NJ AETC of Columbia University.

Results:
Cohesive, well strategized marketing campaigns delivered heightened brand recognition. We crafted and implemented successful campaigns to build awareness, develop an effective database and drive traffic to their internally supported website. The outcome over the many collaborative years has produced successful spring and fall conferences. The events bring physicians and clinicians together to discuss the most up to date research, medical strides and results in HIV disease. 

Non-Profit Brand Identity
Marketing Awareness Campaigns
Collateral
Conference Posters, Booklets and Marketing Materials
Direct Mail

PowerPoint Presentations
Website Design
e-Marketing Campaigns