NAMI of PENNSYLVANIA,  Founded in 1983, NAMI PA ( National Alliance on Mental Illness of Pennsylvania) is the largest statewide non-profit organization dedicated to helping mental health consumers and their families. SMDgroup was asked to develop and design a brand and visual identity beginning with a direct mail campaign for their major annual"Cherry Blossom Ball" fundraiser,  Further marketing and promotional swag materials were developed along with a dynamic powerpoint presentation to emphasize the important work this organization accomplishes.

Results:

A resounding success! The mailer and all additional marketing materials were developed using illustration and graphics emphasizing an elegant black tie event! SMDgroup was able to deliver and maintain the premium quality while  production costs were kept within a  reasonable budget. Our well crafted message was targeted to the healthcare audience  and caregivers, allowing this non-profit organization to flourish with 3 successful annual fundraising events, each  more resounding than the last since we began. A brief glimpse of the cherry blossom video can be seen on youtube at the following link: cherry blossom video

Visual Identity
Collateral
Advertising

Direct Mail
Conference Displays
e-market advertising
PowerPoint Presentation