Junebug Artsfest, a yearly downtown event was in desperate need of a multi-purpose visitor's brochure and map. This newly designed handout would serve as a map as well as a directory for interactive events and participating artists over a span of 5 consecutive but different weeks every Friday night in June. This design would carry the brand throughout the new marketing campaign including their website, advertising, swag, t-shirts, publicity and promotional projects.   

Results:
Impactful, visually exciting and easily read, the handout conveys the interactivity of the art themed event. It was exhuberantly received from the community, team organizers and commuters. The updated brochure received numerous accolades. Noticing the branded brochure at the train station, one commuter's positive reaction elicited such excitement that he delivered a brochure and recommended SMDgr to his company after the first week.

Linda LaStella
Angela Sielski

Artfest Development Team

Corporate Identity
Collateral
Advertising
Promotions

Website Designa and Development
e-Marketing